Influencer & Creator Specialist

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

As an Influencer & Creator Specialist at Kimberly-Clark, you’ll help bring creative and culturally relevant social campaigns to life with our iconic brands like Huggies®, U by Kotex®, Pull-Ups®, and Cottonelle®. This position will work closely with our influencer and social team to support influencer and creator campaigns that connect with our consumers in authentic and engaging ways. From launching new products to amplifying purpose-driven initiatives, you’ll play a key role in shaping how our trusted brands show up for our consumer across social platforms via influencer and creator strategies.  In this role you’ll work closely and collaboratively with external agency partners and internal brand marketing teams, as well as the broader Advanced Marketing Collective teams (Enterprise Media, Integrated Media Strategy, Design, Social, PR, Community Management) to guide creator and influencer best practices.  Additionally, you’ll work in partnership with Influencer Managers, assisting with Insights & Analytics to define best-in-class influencer KPIs, measurement approach, and benchmarks.

In this role, you will:

• Understand and apply best-in-class influencer and creator best practices and strategy, staying ahead of trends on TikTok, Instagram, YouTube, and other platforms to ensure campaigns remain relevant.
• Support Influencer Managers across North American brands by developing and assisting with end-to-end influencer campaigns which includes reviewing influencer and creator selections, briefs, concepts, and content approvals.
• Lead influencer risk assessments and ensure process is executed across our North American brands.
• Leverage data and insights to recommend talent and content themes/ideas to brands for influencer and creator campaigns.
• Utilize social listening tools to conduct audits, develop reports, and monitor influencer campaigns.
• Understand the role of paid media amplification and best practices for influencer campaigns and creator content.
• Assist Influencer Managers with the continued evolution of the NA influencer playbook and marketing function.
• Support with analysis and measurement of influencer and creator marketing effectiveness alongside Influencer Managers.
• Conduct social listening, and competitive and cultural landscape research to identify creative and strategic opportunities for our North American brands.
• Participate in influencer and creator education and training programs on behalf of Kimberly-Clark.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

• Bachelor’s degree in advertising, marketing, communications/PR, or related field
• 2+ years’ experience in an influencer marketing role, with a minimum of 2 years of influencer campaign management experience.
• Experience with both paid and organic influencer marketing strategies and execution.
• Experience with influencer/social tools and platforms such as Sprinklr and Sprout.
• Understanding of the influencer/creator landscape.
• Experience in fast-paced environments, such as influencer or digital marketing agencies
• Strong intuition for matching creators/influencers with K-C brands and their audiences
• Creative mindset paired with a data-driven approach to campaign performance
• Deep understanding of digital platforms and internet trends (TikTok, Instagram, YouTube, X)

Preferred Qualifications:

• Experience with paid and retail media specifically with influencer and creator content.
• Experience working cross-functionally or within an IAT environment.
• Experience within an agency is a plus.

Total Benefits

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.
 

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompasses the experiences of our consumers.  When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. 

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. 

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check. 

Veterans and members of the Reserve and Guard are highly encouraged to apply.

This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.

#LI-Hybrid

Grade 11 / P2 - grade level and / or compensation may vary based on location/country